Roy Hall of Music Hall Audio chooses to include Goldring cartridges with his turntables for this reason: they are unprecedentedly transparent. In other words, they let your records speak for themselves, adding no unnatural coloration. You'll find them clear and concise, offenseless and neutral.
"Our rich heritage gives us exceptional knowledge and expertise concerning all things vinyl. Our cartridges, turntables and accessories have evolved from a long line of renowned predecessors. All our cartridges are hand-crafted, including the stylus mounting, wiring and coil winding." -Goldring